DIFFERENT TYPES OF TRAILERS - CONCLUSION

By looking at different types of trailers from different genres. I have found that whilst there are some differences between the conventions they include, there are also lots of similarities. 

Below is a list of the typical conventions found across all trailers.

Production Company logos/idents (usually at the beginning)

Images from the film

Title of the film

Release dates

Indication of genre - the intended audience should be clear

Reference to website or other social media (usually at the end)

Editing - transitions often include flashes, quick fades and dissolves alongside more conventional cuts

Possibly cast, crew, director credits – intermittently throughout and at the end in a billing block/title cards

Possibly references to other films or other films that have been directed/produced by the same people

References to awards that cast/crew/film may have won or been nominated for

Music - make sure that it reflects the genre BUT also that it works with the images

Tagline – a slogan for the film, often broken into two or three parts, for example ‘The Destiny of a Soldier. The Honour of a Slave. The Fate of an Empire.’ Taglines are often replicated on other marketing materials such as posters

Quotes that reference other films - for example ‘From the Director of…’, ‘From the Producers of…’ or reviews

Sound effects

Eye candy – images that are visually thrilling

Reference to the source material the film is based on (if appropriate) – for example, ‘Based on the Bestselling Novel by...’

A variety of camera shots/movement