COMPARING TV SPOTS - 'NOSFERATU'

 The second TV spot I am going to be looking at is from 'Nosferatu', which is a horror film. 

The 'Nosferatu' TV spot uses many conventions of TV spots to spark viewers' interest quickly, for example reviews, fast-paced editing and creating a dark, scary atmosphere to represent the aesthetic of the movie. 

Firstly, this TV spot uses reviews to gain interest from audiences. In between images from the film there are lots of reviews such as; 'a modern masterpiece of horror', 'it goes harder than any horror film this year', 'surpasses the hype', 'absolutely spectacular', 'a thrilling cinematic achievement', 'the best horror movie of the year' and so on. This is because new audiences, that may not be extreme fans of the horror genre, will see that others have loved this movie, which may inspire them to try it out. Reviews are often used in TV spots because the movies are usually just about to come out, so they can be watched by reviewers. These reviews are designed to give the film an extra boost just before its release.

This TV spot also uses extremely fast-paced editing and quick cutting to display the eye candy and ignite interest from viewers. Because TV spots are very short, usually around 30 seconds, they have to use lots of short, attractive and exciting moments/clips from the film to make viewers want to see the movie. The 'Nosferatu' TV spot is a good example of this because it is only 30 seconds long and has very fast editing and lots of short scenes. 

It is also important for TV spots to create the atmosphere of the film and to establish genre, rather than the plot. This is because TV spots are not supposed to give away the whole plot, unlike theatrical trailers that usually give the audience a very good idea of the major plot points of the film. The TV spot for 'Nosferatu' does a good job of this by giving us dark, gothic visuals and unsettling moments. This shows the horror genre and presents the film's atmosphere without giving too much narrative information away. 

CONVENTIONS: 

- Production company logos/idents

 

- Reviews 

- Movie title 

- Director and producer names 

- Release dates